L’Oréal (LOreal) launches in-salon augmented colour diagnosis.

AI might just be the right tool to Unlock the Perfect Shade with L'Oréal's Augmented Colour Diagnosis!

From the new L’Oréal Professionnel iNOA hair color, which is the first ever no-ammonia hair color in the market, to the My Hair [iD] app that provides an AI-powered professional color diagnosis and virtual try-on, AI is revolutionizing the way we think about haircare. AI is allowing us to accurately predict what hair color will look best on each individual, allowing for more personalized haircare solutions, and making the process of choosing the right hair color easier and more efficient.

How LOreal Is Leveraging AI

LOreal is leveraging AI to revolutionize the haircare industry. With the new iNOA hair color, the brand has reformulated the product to make it 60% oil-based and utilizes the Oil Delivery System. Additionally, the brand has introduced the My Hair [iD] app that provides an AI-powered professional color diagnosis and virtual try-on. To support the launch, the brand is launching an integrated marketing campaign on digital, social media, outdoor, influencers, premium salons, and multi-city events.

Commenting on the launch, Aditi Anand, General Manager Marketing – L’Oréal Professionnel India, said, “Clean and personalised beauty are the top two barriers to hair coloration in India today. With the new INOA launch, we are not just elevating but transforming the consumer experience with professional in-salon coloration.” She also noted that the brand is working with a host of digital publishers including Meta, inMobi, inshorts and mCanvas among others to build awareness around the My Hair [Id] through rich media innovations and AR powered tech solutions.

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